The tourist brand of the Grodno region


The customer faced the problem of attracting tourists to the Grodno region, the lack of a unified strategy for promoting tourism potential, the lack of elementary graphic components of the brand.


To solve these issues, a competition was held to create a single tourist brand of the Grodno region, in which the project of our studio won. The creation of a tourist brand will increase the attractiveness of the area, will help raise the level of the visual component in the form of information and advertising materials related to the attractions of the area, will help form a tourism development strategy.


We have created a unique and concise logo combining the images of a flower, a heart, the Belarusian national ornament and the emblem of the region.